CHEVROLET FOOTBALL
What Do You #PlayFor?
With the Manchester United sponsorship, a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.
The anthem spot kicked-off this campaign platform.
The anthem spot kicked-off this campaign platform.
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.
Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Man Utd’s various global social change initiatives.
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.
Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Man Utd’s various global social change initiatives.
We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing their own challenges.
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing their own challenges.
Stats:
+ Created over 150+ original pieces of content of
team, player and social good initiatives
+ Site traffic rose 1300% with 600k active
members, surpassing 10 Premier League team
websites
Stats:
+ Created over 150+ original pieces of
content of team, player and social good
initiatives
+ Site traffic rose 1300% with 600k active
members, surpassing 10 Premier League
team websites
Stats:
+ Created over 150+ original pieces
of content of team, player and
social good initiatives
+ Site traffic rose 1300% with 600k
active members, surpassing 10
Premier League team websites
Stats:
+ Created over 150+ original pieces of content of
team, player and social good initiatives
+ Site traffic rose 1300% with 600k active
members, surpassing 10 Premier League team
websites
Stats:
+ Created over 150+ original pieces of content
of team, player and social good initiatives
+ Site traffic rose 1300% with 600k active
members, surpassing 10 Premier League
team websites
And lastly, the case study below.
And lastly, the case study below.
Role:
Creative director/ AD
Co-director (anthem)
Design
UI/ UX
Agency:
Commonwealth//McCann
with
Creative:
Greg Collins
Andreas Dahlqvist
Linus Karlsson
Account:
Dave Paxton
Derek Chappo
Production:
Craig Mungons
Jeff Beverly
PM:
Jenny Convery
