TARGET
The 2-Day Sale
Meet Cartman. An intrepid little shopper who embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun.
Target wanted a campaign for their biggest shopping event of the year—
The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.
This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.
Case study at bottom.
Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.
This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.
Case study at bottom.
Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.
This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.
Case study at bottom.
Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.
This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.
Case study at bottom.
Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.
This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.
Case study at bottom.
Some stats:
+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by almost 11%
Some stats:
+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by almost 11%
Some stats:
+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
almost 11%
Role:
Art director
Agency:
BBDO
with
Creative:
Preethi Mahadevia
Ron Lent
Rob Seale
Ted Angelilli
Arturo Aranda
Production:
Jiffy Iuen
Nana Ji Myung Oberman
