CHEVROLET x
MANCHESTER UNITED

CHEVROLET x
MANCHESTER UNITED

Name Swap

Name Swap

Name Swap

What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play. 

What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play. 

What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play. 

What's better than to just hand over money and place Chevrolet
logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play.
 

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them
to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

...

Below is the story of one of them, Mfanelo.

...

Moments after the Manchester United starting 11 gave
the mascots their shirts, our spot ran all over the world.

...

The recap below of the children’s visit to Old Trafford
played online.

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

...

Below is the story of one of them, Mfanelo.

...

Moments after the Manchester United starting 11 gave
the mascots their shirts, our spot ran all over the world.

...

The recap below of the children’s visit to Old Trafford
played online.

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

...

Below is the story of one of them, Mfanelo.

...

Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.

...

The recap below of the children’s visit to Old Trafford played online.

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com
via a set of mini-docs from ESPN Films.

...

Below is the story of one of them, Mfanelo.

...

Moments after the Manchester United starting 11 gave the mascots their shirts,
our spot ran all over the world.

...

The recap below of the children’s visit to Old Trafford played online.

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

...

Below is the story of one of them, Mfanelo.

...

Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.

...

The recap below of the children’s visit to Old Trafford played online.

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Role: Creative director, art director
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

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Role: Creative director, art director
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and
         Linus Karlsson