CHEVROLET x
MANCHESTER UNITED

Name Swap

With this massive sponsorship, there was an opportunity to create something bigger than to just hand over money and place Chevrolet logos everywhere: Spreading goodwill and social change throughout the world through the power of play.

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We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime. To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

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Below is the story of one of them, Mfanelo.

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Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.

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The recap below of the children’s visit to Old Trafford played online.

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Some stats:

  • 596 million impressions
  • 2.3 million video views right after the TVC aired 
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