CHEVROLET x
MANCHESTER UNITED

What Do You #PlayFor?

With the Manchester United sponsorship, a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.

 

With the Manchester United sponsorship,
a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.

 

With the Manchester United sponsorship, Chevrolet recognized the need to stand for something beyond mere logo exposure and saw a unique opportunity to express the brand’s vision and beliefs in a meaningful way around the globe.

With the Manchester United sponsorship, a unique opportunity was seized
to express Chevrolet’s brand vision and beliefs in a meaningful way with a
new global platform idea that went beyond mere advertising.

 

With the Manchester United sponsorship, Chevrolet recognized the need to stand for something beyond mere logo exposure and saw a unique opportunity to express the brand’s vision and beliefs in a meaningful way around the globe.

The anthem spot kicked-off this campaign platform.

...

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.

...

We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

...

We also interviewed the players and created mini documentaries profiling local influencers who are facing their own challenges.

...

Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.

...

And finally, please find the case study below.

The anthem spot kicked-off this campaign platform.

...

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team,
Chevrolet’s and Manchester United’s various global social change initiatives.

...

We rebuilt football pitches all over the world and donated
1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

...

We also interviewed the players and created mini documentaries profiling local influencers who are
facing challenges.

...

Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.

...

And finally, please find the case study below.

The anthem spot kicked-off this campaign platform.

...

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.

...

We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

...

We also interviewed the players and created mini documentaries profiling local influencers who are facing challenges.

...

Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.

...

And finally, please find the case study below.

The anthem spot kicked-off this campaign platform.

...

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.

...

We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

...

We also interviewed the players and created mini documentaries profiling local influencers who are facing challenges.

...

Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.

...

And finally, please find the case study below.

The anthem spot kicked-off this campaign platform.

...

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.

...

We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

...

We also interviewed the players and created mini documentaries profiling local influencers who are facing challenges.

...

Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.

...

And finally, please find the case study below.

ChevyWDYPF_website_1920x_new01
ChevyWDYPF_tiles_YT_1080x1080
ChevyWDYPF_tiles_IG_1080x1080
ChevyWDPF_tiles_Promo_1080x1080
ChevyWDYPF_tiles_FB 1080×1080
ChevyWDYPF_tiles_Tw_1080x1080
ChevyWDYPF_OOH_1920x1080

Lastly, the case study.

...

Role: Creative director, co-director (anthem film), art director, UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, co-director (anthem film), art director, UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, co-director (anthem film),art director, UI/UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, co-director (anthem film), art director, UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, co-director
         (anthem film), art director,
         UI/UX designer

Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and
          Linus Karlsson