CHEVROLET x 
MANCHESTER UNITED

CHEVROLET x 
MANCHESTER UNITED

Shirt Reveal

Shirt Reveal

Shirt Reveal

Debuting the biggest sports sponsorship for the world’s biggest club where dry ice, confetti canons, laser shows and oversized scissors wouldn’t really cut it.

Debuting the biggest sports sponsorship for the world’s biggest club where dry ice, confetti canons, laser shows
and oversized scissors wouldn’t really cut it.

Debuting the biggest sponsorship for the world’s biggest club where dry ice, confetti canons, laser shows and oversized scissors wouldn’t really cut it.

To celebrate the first Manchester United shirt to bear the name Chevrolet—there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

...

Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team. 

...

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history. 109,318 fans sang along as the spot played on the jumbotrons.

...
 

Some stats:

+ 17+ million views in the first two weeks alone across all
   social channels

+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+  photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of
   any video in the history of either of the three brands 

+ Record of most football shirts sold 

To celebrate the first Manchester United shirt to bear the name Chevrole—there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

...

Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team. 

...

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history. 109,318 fans sang along as the spot played on the jumbotrons.

...
 

Some stats:

+ 17+ million views in the first two weeks alone across
   all social channels

+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+  photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any
   video in the history of either of the three brands 

+ Record of most football shirts sold 

 

To celebrate the first Manchester United shirt to bear the name Chevrolet—there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

...

Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team. 

...

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history. 109,318 fans sang along as the spot played on the jumbotrons.

...

Some stats:

+ 17+ million views in the first two weeks alone across all social channels
+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+  photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any video in the
   history of either of the three brands 

+ Record of most football shirts sold 

 

To celebrate the first Manchester United shirt to bear the name Chevrolet—there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

...

Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team. 

...

And when the club played Real Madrid in a friendly at Michigan’s
The Big House in Ann Arbor, it became the largest match ever attended in US soccer history. 109,318 fans sang along as the spot played on
the jumbotrons.

...

Some stats:

+ 17+ million views in the first two weeks alone across all social
    channels

+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+  photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any video in
   the history of either of the three brands 

+ Record of most football shirts sold 

 

To celebrate the first Manchester United shirt to bear the name Chevrolet—there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

...

Online, a shareable interactive video invited fans to upload their own face
to wear the shirt and be part of the team. 

...

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.

...
 

Some stats:

+ 17+ million views in the first two weeks
    alone across all social channels

+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+  photo uploads to the app in
   the first week

+ A staggering 28% engagement rate,
   also the highest of any video in the
   history of either of the three brands 

+ Record of most football shirts sold 

ChevyMU_1920x1080_01
ChevyMU_1920x1080_03
ChevyMU_1920x1080_02
ChevyMU_1920x1080_04
ChevyMU_1920x1080_05
ChevyMU_1920x1080_master

...

Role: Creative director, art director, co-director (interactive video)
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, art director, co-director (interactive video)
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson

...

Role: Creative director, art director,
         co-director (interactive video)

Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and
         Linus Karlsson