CHEVROLET x
MANCHESTER UNITED
Name Swap
CHEVROLET x MANCHESTER UNITED
Name Swap
CHEVROLET x MANCHESTER UNITED
Name Swap
What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play.
What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play.
We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on social and on ChevroletFC.com via a set of mini-docs from ESPN Films.
We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on social and on ChevroletFC.com via a set of mini-docs from ESPN Films.
We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on social and on ChevroletFC.com via a set of mini-docs from ESPN Films.
Stats:
+ 2.5M views
+ 593M impressions
+ 12M engagements
+ 679 media placements
Stats:
+ 2.5M views
+ 593M impressions
+ 12M engagements
+ 679 media
placements
Stats:
+ 2.5M views
+ 593M
impressions
+ 12M
engagements
+ 679 media
placements
Stats:
+ 2.5M views
+ 593M impressions
+ 12M engagements
+ 679 media placements
Stats:
+ 2.5M views
+ 593M impressions
+ 12M engagements
+ 679 media placements
This is the story of one of them, Mfanelo.
This is the story of one of them, Mfanelo
Below is the recap of the children's visit to Old Trafford.
Below is the recap of the children's visit to Old Trafford.
Below is the recap of the children's visit to Old Trafford.
Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.
Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.
Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.
Role:
Creative director/ AD
Agency:
Commonwealth//McCann
with
Creative:
Greg Collins
Andreas Dahlqvist
Linus Karlsson
Account:
Dave Paxton
Derek Chappo
Production:
Craig Mungons
Jeff Beverly
PM:
Jenny Convery
