ESPN

The Ocho

If it’s almost a sport, ESPN8: The Ocho will cover it.
We celebrated this ridiculousness with an equally ridiculous experiential stunt in the country’s Riviera: Galveston, TX.

If it’s almost a sport, ESPN8: The Ocho will cover it. We celebrated this ridiculousness with an equally ridiculous experiential stunt in the country’s Riviera: Galveston, TX.

If it’s almost a sport, ESPN8: The Ocho will cover it. We celebrated this ridiculousness with an equally ridiculous experiential stunt in the country’s Riviera: Galveston, TX.

If it’s almost a sport, ESPN8: The Ocho will cover it. We celebrated this ridiculousness with an equally ridiculous experiential stunt in the country’s Riviera: Galveston, TX.

If it’s almost a sport, ESPN8: The Ocho will cover it. We celebrated this ridiculousness with an equally ridiculous experiential stunt in the country’s Riviera: Galveston, TX.

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ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full
24 hours of ridiculous sports from around the world, such
as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run
on slippery staircases.

...

I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable. Leading up to the transformation, beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

...

Living across all of ESPN’s social channels, the content included:
+ a SportsCenter-like show
+ various teasers 
+ in-the-field interviews
+ stickers and emojis 

...

A short recap of the activation is at the bottom of this page.

...

Early stat:

+ 1+ million views in the first two days after launch

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.

...

I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable. Leading up to the transformation, beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

...

Living across all of ESPN’s social channels, the content included:
+ a SportsCenter-like show
+ various teasers 
+ in-the-field interviews
+ stickers and emojis 

...

A short recap of the activation is at the bottom of this page.

...

Early stat:

+ 1+ million views in the first two days after launch

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports
from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run
on slippery staircases.

...

I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable. Leading up to the transformation, beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

...

Living across all of ESPN’s social channels, the content included:
+ a SportsCenter-like show
+ various teasers 
+ in-the-field interviews
+ stickers and emojis 

...

A short recap of the activation is at the bottom of this page.

...

Early stat:

+ 1+ million views in the first two days after launch

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such
as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.

...

I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable. Leading up to the transformation, beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

...

Living across all of ESPN’s social channels, the content included:
+ a SportsCenter-like show
+ various teasers 
+ in-the-field interviews
+ stickers and emojis 

...

A short recap of the activation is at the bottom of this page.

...

Early stat:

+ 1+ million views in the first two days after launch

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.

...

I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable. Leading up to the transformation, beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

...

Living across all of ESPN’s social channels, the content included:
+ a SportsCenter-like show
+ various teasers 
+ in-the-field interviews
+ stickers and emojis 

...

A short recap of the activation is at the bottom of this page.

...

Early stat:

+ 1+ million views in the first two days
    after launch

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Here’s the recap of the activation.

Here’s the recap
of the activation.

Here’s the recap
of the activation.

ESPN_fans

 ...

Role: Creative director
Agency: Giant Spoon
With: Shannon Fiedler, Alice Xiang, Max Schwear (edit), Kelly Wang (stickers)
         and Ian Grody

 ...

Role: Creative director
Agency: Giant Spoon
With: Shannon Fiedler, Alice Xiang, Max Schwear (edit),
         Kelly Wang (stickers) and Ian Grody

 ...

Role: Creative director
Agency: Giant Spoon
With: Shannon Fiedler, Alice Xiang,
         Max Schwear (edit), Kelly Wang
         (stickers) and Ian Grody