ESPN_01

ESPN

The Ocho

If it’s almost a sport, ESPN8: The Ocho will cover it.

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.

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Leading up to the transformation, we gave beach goers their very own
The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, a broadcast van, official props and swag.

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Living across all of ESPN’s social channels, the content included:
– a SportsCenter-like show
– various teasers 
– in-the-field interviews
– stickers and emojis 

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A short recap of the activation is at the bottom of this page.

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Early stat:

• 1+ million views in the first two days after launch

 

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Here’s the recap of the activation.

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