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Google Fiber’s mission is to provide super fast Internet and bridge the digital divide to expand Internet access to everyone. Naturally, it didn’t seem right to flaunt speed and price specs for its launch.

Part of an eight city launch series, this purpose-driven campaign shows that superfast Internet can create a lasting positive impact. And easy access to it leads to all kinds of new possibilities. It’s city pride, meets rallying cry, meets inspiration.

This particular spot features North Carolina’s Triangle which is known for innovative and incredible things. Now with Google Fiber’s arrival, things are poised to get a bit more incredible-r. 

Print executions feature Google’s distinct product interfaces. The systematic design helps with easy adaptation for different neighborhood service rollouts and future Fiber city deployments.

Role:
Creative director/ AD 

Agency:
Enso

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