META
It's Your World
Miami Art Week
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audiencet during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
At Art Basel Miami, Meta gathered a diverse group of creative minds from various subcultures to explore a new artistic frontier: learning a new art form through an electrifying live performance.
The exclusive Meta Sonic Listening Party, headlined by 2024 Grammy-winning artist Victoria Monét, invited creators to expand their own creative horizons with what's possible.
The event seamlessly blended live performance with mixed reality,
offering the audience a unique perspective: the performer's point of view.
As they played the piano for the first time, viewers followed along through
their eyes, learning a new art form in real time.
By leveraging Meta's innovative technology of the Quest 3 and Ray-Ban
Meta Smart glasses, the event aimed to inspire creativity and push the boundaries of artistic expression.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
At Art Basel Miami, Meta gathered a diverse group of creative minds from various subcultures to explore a new artistic frontier: learning a new art form through an electrifying live performance.
The exclusive Meta Sonic Listening Party, headlined by 2024 Grammy-winning artist Victoria Monét, invited creators to expand their own creative horizons with what's possible.
The event seamlessly blended live performance with mixed reality, offering the audience a unique perspective: the performer's point of view. As they played the piano for the first time, viewers followed along through their eyes, learning a new art form in real time.
By leveraging Meta's innovative technology of the Quest 3 and
Ray-Ban Meta Smart glasses, the event aimed to inspire creativity and push the boundaries of artistic expression.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
At Art Basel Miami, Meta gathered a diverse group of creative minds from various subcultures to explore a new artistic frontier: learning a new art form through an electrifying live performance.
The exclusive Meta Sonic Listening Party, headlined
by 2024 Grammy-winning artist Victoria Monét, invited creators to expand their own creative horizons with what's possible.
The event seamlessly blended live performance with mixed reality, offering the audience a unique perspective: the performer's point of view. As they played the piano for the first time, viewers followed
along through their eyes, learning a new art form in
real time.
By leveraging Meta's innovative technology of the
Quest 3 and Ray-Ban Meta Smart glasses, the event aimed to inspire creativity and push the boundaries
of artistic expression.
Deliverables included all branding, stage visuals,
a custom AR Instagram Story filter and numerous
IG Stories and Reels.
At Art Basel Miami, Meta gathered a diverse group of creative minds from various subcultures to explore a new artistic frontier: learning a new art form through an electrifying live performance.
The exclusive Meta Sonic Listening Party, headlined by 2024 Grammy-winning artist Victoria Monét, invited creators to expand their own creative horizons with what's possible.
The event seamlessly blended live performance with mixed reality, offering the audience a unique perspective: the performer's point of view. As they played the piano for the first time, viewers followed along through their eyes, learning a new art form in real time.
By leveraging Meta's innovative technology of the Quest 3 and Ray-Ban Meta Smart glasses, the event aimed to inspire creativity and push the boundaries of artistic expression.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
At Art Basel Miami, Meta gathered a diverse group of creative minds from various subcultures to explore a new artistic frontier: learning a new art form through an electrifying live performance.
The exclusive Meta Sonic Listening Party, headlined by 2024 Grammy-winning artist Victoria Monét, invited creators to expand their own creative horizons with what's possible.
The event seamlessly blended live performance with mixed reality, offering the audience a unique perspective: the performer's point of view. As they played the piano for the first time, viewers followed along through their eyes, learning a new art form in real time.
By leveraging Meta's innovative technology
of the Quest 3 and Ray-Ban Meta Smart glasses, the event aimed to inspire creativity and push the boundaries of artistic expression.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at Art
Week Miami
+ dominated YA media
landscape covering
Art Week Miami
+ a whopping 9%
engagement rate
on creator content,
almost 3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at Art
Week Miami
+ dominated YA
media landscape
covering Art Week
Miami
+ a whopping 9%
engagement rate
on creator content,
almost 3x internal
KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at
Art Week Miami
+ dominated YA
media
landscape
covering Art
Week Miami
+ a whopping 9%
engagement
rate on creator
content, almost
3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV among tech competitors at Art Week Miami
+ dominated YA media landscape covering Art Week Miami
+ a whopping 9% engagement rate on creator content, almost 3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV among tech competitors at
Art Week Miami
+ dominated YA media landscape covering
Art Week Miami
+ a whopping 9% engagement rate on
creator content, almost 3x internal KPIs
Role:
Creative director
Agency:
19th & Park
with
Creative:
Caroline Lee
Catherine Soule
Claudeland Louis
Tyson Stryg
Brand:
Whitney Headen
Production:
Clenton Hollinger
Elyse Carlucci
Tahira White
PM:
DeVante London
Creative:
Caroline Lee
Catherine Soule
Claudeland Louis
Tyson Stryg
Brand:
Whitney Headen
Production:
Clenton Hollinger
Elyse Carlucci
Tahira White
PM:
DeVante London
