META
It's Your World
Miami Art Week
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audiencet during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
A first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano for the very first time, live, in front of an intimate audience during Art Basel.
With the power of Meta technology, we’re bringing together creators from different sub-cultures for something completely new—the power to learn a new art form through an electrifying performance at the center of Art Basel.
At an exclusive setting with about 50 VIPs and tastemakers, the Meta Sonic Listening Party headlined 2024 Grammy Awards Best New Artist winner Victoria Monét and invited her and others to expand their own world by pushing creative expression foward.
For the audience to follow along, the performer's MR headset POV was projected behind the piano as our creators played. Ambassadors in the crowd captured and shared content through their Ray-Ban Meta Smart Glasses.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
With the power of Meta technology, we’re bringing together creators from different sub-cultures for something completely new—the power to learn a new art form through an electrifying performance at the center of Art Basel.
At an exclusive setting with about 50 VIPs and tastemakers, the Meta Sonic Listening Party headlined 2024 Grammy Awards Best New Artist winner Victoria Monét and invited her and others to expand their own world by pushing creative expression foward.
For the audience to follow along, the performer's MR headset POV was projected behind the piano as our creators played. Ambassadors in the crowd captured and shared content through their Ray-Ban Meta Smart Glasses.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
With the power of Meta technology, we’re bringing together creators from different sub-cultures for something completely new—the power to learn a new art form through an electrifying performance at the center of Art Basel.
At an exclusive setting with about 50 VIPs and tastemakers, the Meta Sonic Listening Party headlined 2024 Grammy Awards Best New Artist winner Victoria Monét and invited her and others to expand their own world by pushing creative expression foward.
For the audience to follow along, the performer's MR headset POV was projected behind the piano as our creators played. Ambassadors in the crowd captured and shared content through their Ray-Ban Meta Smart Glasses.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
With the power of Meta technology, we’re bringing together creators from different sub-cultures for something completely new—the power to learn a new art form through an electrifying performance at the center of Art Basel.
At an exclusive setting with about 50 VIPs and tastemakers, the Meta Sonic Listening Party headlined 2024 Grammy Awards Best New Artist winner Victoria Monét and invited her and others to expand their own world by pushing creative expression foward.
For the audience to follow along, the performer's MR headset POV was projected behind the piano as our creators played. Ambassadors in the crowd captured and shared content through their Ray-Ban Meta Smart Glasses.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
With the power of Meta technology, we’re bringing together creators from different sub-cultures for something completely new—the power to learn a new art form through an electrifying performance at the center of Art Basel.
At an exclusive setting with about 50 VIPs and tastemakers, the Meta Sonic Listening Party headlined 2024 Grammy Awards Best New Artist winner Victoria Monét and invited her and others to expand their own world by pushing creative expression foward.
For the audience to follow along, the performer's MR headset POV was projected behind the piano as our creators played. Ambassadors in the crowd captured and shared content through their Ray-Ban Meta Smart Glasses.
Deliverables included all branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at Art
Week Miami
+ dominated YA media
landscape covering
Art Week Miami
+ a whopping 9%
engagement rate
on creator content,
almost 3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at Art
Week Miami
+ dominated YA
media landscape
covering Art Week
Miami
+ a whopping 9%
engagement rate
on creator content,
almost 3x internal
KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV
among tech
competitors at
Art Week Miami
+ dominated YA
media
landscape
covering Art
Week Miami
+ a whopping 9%
engagement
rate on creator
content, almost
3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV among tech competitors at Art Week Miami
+ dominated YA media landscape covering Art Week Miami
+ a whopping 9% engagement rate on creator content, almost 3x internal KPIs
Press coverage:
+ Hypbeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
+ and more
Stats:
+ Meta won SOV among tech competitors at
Art Week Miami
+ dominated YA media landscape covering
Art Week Miami
+ a whopping 9% engagement rate on
creator content, almost 3x internal KPIs
Role:
Creative director
Agency:
19th & Park
with
Creative:
Caroline Lee
Catherine Soule (screen)
Claudeland Louis (logo)
Tyson Stryg (animation)
Brand:
Whitney Headen
Production:
Clenton Hollinger
Elyse Carlucci
Tahira White
PM:
DeVante London
Creative:
Caroline Lee
Catherine Soule (screen)
Claudeland Louis (logo)
Tyson Stryg (animation)
Brand:
Whitney Headen
Production:
Clenton Hollinger
Elyse Carlucci
Tahira White
PM:
DeVante London
