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MINI

Unconventional

Unconventional

Print, collateral and POS materials for the global launch campaign of MINI’s first ever other, unconventional MINI: The Clubman.

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The cityscapes were shot in Buenos Aires while just outside of an unmarked warehouse somewhere near Munich, three cars were delivered in a pretty beat up semi-trailer truck—its cargo doors unlocked top secret style by three separate people each having a different key. A small swarm of security personnel kept the automotive paparazzis at bay. Then the Clubmans (or rather Clubmen?) were unloaded and gently driven into the building where they were photographed on black lacquer panels.

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