MINI

Unconventional

Unconventional

Print, collateral and POS materials for the global
launch campaign of MINI’s first ever other MINI:
The unconventional Clubman.

Print, collateral and POS materials for the global launch campaign of MINI’s first ever other MINI: The unconventional Clubman.

Print, collateral and POS materials for the global launch campaign of MINI’s first ever other MINI: The unconventional Clubman.

Print, collateral and POS materials for the global  launch campaign of MINI’s first ever other MINI: The unconventional Clubman.

Print, collateral and POS materials for the global launch campaign of MINI’s first ever other MINI: The unconventional Clubman.

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Some fun BTS:

The cityscapes were shot in Buenos Aires. Meanwhile just outside of an unmarked warehouse somewhere near Munich, three cars were delivered in a pretty beat up semi-trailer truck. Its cargo doors were unlocked top secret style by three separate people each having a different key.

A small swarm of security personnel with tarps kept the automotive paparazzis at bay. Then the Clubmans (or rather Clubmen?) were unloaded and gently driven into the building where they were photographed on black lacquer panels.

Some fun BTS:

The cityscapes were shot in Buenos Aires. Meanwhile
just outside of an unmarked warehouse somewhere near Munich, three cars were delivered in a pretty beat up
semi-trailer truck. Its cargo doors were unlocked top secret style by three separate people each having a different key.

A small swarm of security personnel with tarps kept the automotive paparazzis at bay. Then the Clubmans (or
rather Clubmen?) were unloaded and gently driven into
the building where they were photographed on black lacquer panels.

Some fun BTS:

The cityscapes were shot in Buenos Aires. Meanwhile
just outside of an unmarked warehouse somewhere near Munich, three cars were delivered in a pretty beat up semi-trailer truck. Its cargo doors were unlocked top secret style by three separate people each having a different key.

A small swarm of security personnel with tarps kept the automotive paparazzis at bay. Then the Clubmans (or rather Clubmen?) were unloaded and gently driven into the building where they were photographed on black lacquer panels.

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...

Role: Creative director, art director
Agency: Aimaq Rapp Stolle Berlin
With: Axel Tischer, Christian Kirberg and Lars Wohlnick

...

Role: Creative director, art director
Agency: Aimaq Rapp Stolle Berlin
With: Axel Tischer, Christian Kirberg and
         Lars Wohlnick