NFL NETWORK

A Gift to You

A Gift to You

This campaign is the result when the NFL announces
that it will broadcast a few games around the holidays.

This campaign is the result when the NFL announces that it will broadcast a few games around the holidays.

This campaign is the result when the NFL announces that it will broadcast a few games around the holidays.

This campaign is the result when the NFL announces that it will broadcast
a few games around the holidays.

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

...

Below are real comments scraped from the social networks. Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings.

...

Some stats:

+ 10+ million impressions in the first week alone
+ A startling 42% engagement rate, almost 3x compared
   to all NFL creative that ran during the same period 

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

...

Below are real comments scraped from the social networks. Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings.

...

Some stats:

+ 10+ million impressions in the first week alone
+ A startling 42% engagement rate, almost 3x compared
   to all NFL creative that ran during the same period 

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

...

Below are real comments scraped from the social networks. Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings.

...

Some stats:

+ 10+ million impressions in the first week alone
+ A startling 42% engagement rate, almost 3x compared
   to all NFL creative that ran during the same period 

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

...

Below are real comments scraped from the social networks. Special salutations
go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their
true feelings.

...

Some stats:

+ 10+ million impressions in the first week alone
+ A startling 42% engagement rate, almost 3x compared
   to all NFL creative that ran during the same period 

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

...

Below are real comments scraped from the social networks. Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their
true feelings.

...

Some stats:

+ 10+ million impressions in the first week
   alone

+ A startling 42% engagement rate,
   almost 3x compared
   to all NFL creative that ran during the
   same period 

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Role: Creative director, art director
Agency: Troika
With: Zach Watkins (memes) and Gil Haslam

...

Role: Creative director, art director
Agency: Troika
With: Zach Watkins (memes) and Gil Haslam