NFL NETWORK

A Gift to You

This campaign is the result when the NFL announces that it will broadcast a few games around the holidays.

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Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

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Below are actual comments scraped from the social networks. Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings.

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Some early stats:

  • 10+ million impressions in the first week alone
  • A startling 42% engagement rate, almost 3x compared to all NFL creative that ran during the same period 
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