TARGET

TARGET

Race to The 2-Day Sale

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

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Meet Cartman. An intrepid little shopper who embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun. 

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This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

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The case study at the bottom shows the campaign in full. 

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Some stats:

  • 1.2 billion impressions
  • 2.2 million engagements
  • Sales surpassed Target’s own forecast by almost 11%  
     
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Here’s the case study.

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