TARGET

TARGET

TARGET

Race to The 2-Day Sale

Race to
The 2-Day Sale

Race to
The 2-Day Sale

Meet Cartman. An intrepid little shopper who embarked
on exciting pursuits to get to the sale no matter what and encouraged all to join the fun. 
 
 

Meet Cartman. An intrepid little shopper who embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun.  
 

Meet Cartman. An intrepid little shopper who embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun.  
 

Meet Cartman. An intrepid little shopper who embarked on
exciting pursuits to get to the sale no matter what and encouraged
all to join the fun. 
 
 

Meet Cartman. An intrepid little shopper who embarked
on exciting pursuits to get to the sale no matter what and encouraged all to join the fun. 
 
 

Target_master_1200x675

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by almost 11% 

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the
real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
   almost 11% 

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
   almost 11% 

Target wanted a campaign for their biggest shopping event of the year—
The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast
    by almost 11% 

Target_game_1920x

Here’s the case study.

...

Role: Art director
Agency: Atmosphere/ BBDO
With: Preethi Mahadevia, Rob Seale, Ted Angelilli, Ron Lent and Arturo Aranda 

...

Role: Art director
Agency: Atmosphere/ BBDO
With: Preethi Mahadevia, Rob Seale,
         Ted Angelilli, Ron Lent and
         Arturo Aranda